iReteslaw

ЛИНГВИСТИЧЕСКИЕ СТРАТЕГИИ РЕАЛИЗАЦИИ ПОБУДИТЕЛЬНОЙ МОДАЛЬНОСТИ В ПОЛИТИЧЕСКОМ ЛОЗУНГЕ И РЕКЛАМНОМ СЛОГАНЕ

Show simple item record

dc.contributor.author Кукса, Ирина Юрьевна
dc.date.accessioned 2018-12-31T10:44:31Z
dc.date.available 2018-12-31T10:44:31Z
dc.date.issued 2018
dc.identifier.citation Ваулина C. C., Кукса И. Ю. Лингвистические стратегии реализации побудительной мо- дальности в политическом лозунге и рекламном слогане // Вестник Волгоградского государственного уни- верситета. Серия 2, Языкознание. – 2018. – Т. 17, № 2. – С. 63–73. – DOI: https://doi.org/10.15688/jvolsu2.2018.2.7 en_US
dc.identifier.uri http://ireteslaw.ispan.waw.pl/handle/123456789/1010
dc.description.abstract The article deals with the strategy types used for delivering incentive modality in political slogans and advertising slogans. The slogans of the revolutionary period and the USSR era are compared with the advertising slogans that have been operating in the Russian media since the early 90-ies of the 20th century. The analysis of language means specificity in expressing incentive modality in sub-genres of persuasive discourse is based on the inference about their main structural and content constituents – purpose, functions, object, addressee and addressee (subject and object of influence). It is stated that the impact target firmly determines a deliberate effect on the content, relations and differences between the textual constituents, which is seen in the choice of specific means for expressing incentive modality in the speech sub-genres under study. Political slogans are characterized by the inclusive calls types that are supported with directive-and-komissive speech acts, non-verbal patterns with a high degree of incentive modal assertion. Advertising slogans are mostly built of directive speech acts with the verbs in the imperative mood forms of a second person singular, which helps to create the effect of trust between the addresser and the addressee. A common feature of discursive strategies in the types of persuasive discourse under consideration is the use of constatives, speech acts, aimed at arranging the system of moral standards and values required. en_US
dc.language.iso other en_US
dc.subject Russian Language en_US
dc.subject język rosyjski en_US
dc.subject persuasive discourse en_US
dc.subject dyskurs perswazyjny en_US
dc.title ЛИНГВИСТИЧЕСКИЕ СТРАТЕГИИ РЕАЛИЗАЦИИ ПОБУДИТЕЛЬНОЙ МОДАЛЬНОСТИ В ПОЛИТИЧЕСКОМ ЛОЗУНГЕ И РЕКЛАМНОМ СЛОГАНЕ en_US
dc.type Article en_US


Files in this item

This item appears in the following Collection(s)

Show simple item record

Search iReteslaw


Browse

My Account